Stand 3B24F

Greenvit Sp. z o.o. has unveiled its ARONVIT low-dose, clean-label, concentrated aronia berry extract powder’s ability to support gut health. A comprehensive review by Greenvit of multiple recent clinical studies identified compounds in aronia berries (Aronia melanocarpa) as potent microbiome modulators capable of supporting gut health, the company said.

Greenvit will exhibit ARONVIT at Vitafoods Europe booth 3B24F as well as at the New Ingredients Zone.

With digestive health a primary consumer concern, prebiotic ingredients have reached unprecedented demand. For most consumers, prebiotics have become synonymous with fiber. Prebiotic fiber passes through the upper gastrointestinal tract (GI) undigested and is metabolized through bacterial fermentation primarily in the lower GI. But fiber is not the only pathway for supporting the microbiome and gut health. 

“Aronia berries are rich in precision polyphenolic compounds, including anthocyanins, proanthocyanidins, tannins, and other flavonoids that contribute potent antioxidant properties and multiple health benefits, including activity in the GI,” said Rafał Pietruszyński, CEO of Greenvit. “Aronia has a prebiotic effect based on polyphenols. A process similar to fermentation of polyphenols is more slowly and potentially more gently, therefore is associated with less gas production than traditional fiber sources. It is ideal for consumers with limited fiber tolerance, which can cause severe bloating or gastrointestinal discomfort.”

ARONVIT is sourced from the special Nero-Eggert variety of aronia berries, a variety recognized for its high yield of polyphenols.

“For many consumers, especially those with sensitive digestion, high doses of fiber can cause bloating, cramping, and discomfort,” said Pietruszyński. “This is why many consumers shy away from high-fiber supplements. To get a measurable prebiotic effect from fiber, you often need a large amount, typically 5-10 grams or more per day. ARONVIT offers a gentle, low-dose solution for microbiome support, making it an ideal choice for consumers seeking better digestive health without the bulk of traditional fibers.”

The company uses natural extraction methods — without solvents or other harsh chemicals — to derive the highest content of anthocyanins, proanthocyanidins, and other polyphenols possible.

Recent studies indicate that aronia anthocyanins significantly modulate the gut landscape. Aronia’s polyphenols are not completely absorbed early in digestion, with a significant amount reaching the colon. There, they act as selective fuel for beneficial bacteria, providing secondary metabolite support to help the gut produce beneficial metabolites such as the short-chain fatty acid (SCFA), including the most important one, butyrate. SCFAs, in turn, boost propagation of important beneficial probiotics such as Akkermansia and Bifidobacterium. The result is a more diverse and balanced microbiome.

Pietruszyński referred to polyphenols as “the new frontier in microbiome modulation.” He stated that, “By interacting directly with gut microbiota to trigger systemic effects, our standardized aronia extract serves as the perfect companion to biotics — supporting both metabolic health and stress resilience in low-dose formulations. We call ARONVIT the ‘gentle prebiotic modulator’. It supports healthy glucose metabolism and metabolic balance, reinforces the integrity of the intestinal barrier, helps mitigate the inflammatory response, and nourishes the growth of beneficial gut bacteria. ARONVIT is a gentle, polyphenol-driven modulator for microbiome health.”